My concept
Lucky Jim makes dogs happy
My concept is very simple: well thought out, honest, and developed with heart. Whether junior, adult, or senior —every dog will find the right variety with me.
And because I know that your dog deserves only the best, every can contains all my dog knowledge:
Grain-free
except for clearly declared varieties containing rice
Developed with veterinarians
Every recipe is professionally thought out.
No added sugar
except for clearly declared varieties containing rice
green-lipped mussel
in all wet food recipes
With green-lipped mussels, postbiotics, and honest recipes
So that you always know exactly what you are giving your dog, you will find alle Zutaten als echtes Foto direkt auf der Verpackung.
Particularly practical for puppies: There are detaillierte Fütterungstabellenthat show you how much your little whirlwind really needs—even if you don't know yet how big they will grow up to be.


My Classics – here, dogs are not only fed, but also happy!
Let me put it this way: not all food is created equal. And because dogs have different needs at every age, there's Lucky Jim Classic – perfectly tailored to juniors, adults, and seniors.
Whether it's puppy energy, adult power, or senior comfort—every can contains exactly what we need. The core ingredient? My postbiotics —little everyday heroes for digestion, the immune system, and vitality. And all varieties also contain green-lipped mussel, which can support normal joint function.
Many varieties are grain-free, all are free from added sugar, and have been developed in collaboration with veterinarians.
Lucky Jim Classic is a well-thought-out food for every day—for dogs that should not only be full, but also really happy.
And for small dogs or picky eaters?
Lucky Jim Classic is also available in a MINI version!
Finely minced, easier to eat, and in small 200 g cans—so every bowl stays fresh and delicious. Ideal for small mouths and minis with few teeth.
MINI
CLASSIC

MINI
Mono


My stroke of genius:
Postbiotics

Contributing to vitality and activity
As a contribution to digestive health

As a contribution to a normal immune system
Whether you're seeking action or downtime, my Lucky Jim snacks are always a perfect fit!
My snack concept that works:
My new products offer protein power,
valuable superfoods, and delicious taste.
And the best part:
Full protein power
No added sugar
Recipe developed with my veterinarians

In addition to my delicious Nassfutter I also have really good ones Snacks for you and your dog.

You can find my snack videos via the QR code!
And psst... many bags have QR codes that link to videos where I show you how to use the snacks. Paws up!

Ideal for three areas of application:
TRAINING: When it comes to training, you need snacks that are quick to eat and taste really good. MyGymies,SalaMinies, andDuoBitiesare soft, flavorful, and easy to portion—perfect for dog training, agility, or everyday use.
ENJOY: Do you know what I like doing best? Being with my humans—on the sofa, in the camper, at the lake. The main thing is being together! That's where myDuoStickiesandMeatCubiescome in. Soft, aromatic, and full of flavor, they give us little breaks from everyday life. They provide security when things get hectic and show me that everything is fine and I can just enjoy myself.
SNACKING: Sometimes I just want to get something to eat—not to wolf down, but to nibble on with relish. It's relaxing, keeps me busy, and is really fun.

