Dog food donation available for free.
125,000 meals. A powerful initiative for a good cause.
I'm Lucky Jim® and I want to help. Together, we'll provide 125,000 meals for dogs by the end of the year, ensuring they go exactly where they're needed. With our food donations, we support animal shelters, animal food banks, and organizations that work tirelessly every day to care for dogs in difficult situations.
Let’s make a difference together
What an incredible response—thank you so much! 💛
I've already received so many applications that I can't accept any more submissions at this time.
Now we’re moving on to the best part of this campaign: Through November 30, 2026, I’ll be gradually selecting organizations that I’ll be able to support with my pet food.
What happens next?
From now until the end of November 2026, I will be continuously selecting organizations from among all submissions to support with my pet food.
Each of them will receive at least 2,000 meals —direct aid that makes a real difference.
I personally share in this joy: I will notify both the selected organizations and the applicants directly and schedule a date for the presentation as soon as possible.
And because good deeds deserve to be seen, I share these stories—on my Instagram account and here on my website. So that a single act can turn into many small moments that truly make a difference.
Happy Donation Recipients
Together for Dogs in Need
Through my campaign , “125,000 Meals – Happiness Starts in the Bowl!”, I’m supporting animal shelters, animal food banks, and animal welfare organizations throughout Germany with high-quality wet food. Together, we’re making sure that dogs facing difficult circumstances have a well-filled bowl.
The first initiative was the Stuttgart Animal Food Bank, which I was able to support—together with my partner, Waumiau —by donating 2,000 meals.
Shortly thereafter, we continued on to Tiertafel Osnabrück. Together with Stefanie Koppen from Tiertafel Osnabrück, Nicola Martin from Futterhaus Osnabrück, and Jan Hunke from Pets Nature, we delivered another donation of dog food there. The meals help provide for the dogs of people who are facing difficult life situations and need support.
I also got to help fill the bowls at Divi’s Kleine Farm und Freunde e. V. in Vechta. This animal welfare organization cares for animals in need and, among other things, provides a permanent home at its sanctuary for elderly, sick, and particularly vulnerable animals. It’s all the more wonderful that a generous portion of my wet food made it there as well.
My next food donation went to Fellnasen Stuttgart e. V.: I was able to contribute a total of 4 pallets—containing 7,200 cans of my Lucky Jim® wet food —to support their animal welfare efforts. The organization is made up of volunteers who work to help animals in need and provide support wherever it’s needed.
Kickoff of the “125,000 Meals – Happiness Starts in the Bowl!” campaign
These four donations are just the beginning. As part of my campaign, I’m donating a total of 125,000 meals to animal shelters, animal food banks, and animal welfare organizations throughout Germany. Every single donation brings me one step closer to my goal—because happiness starts in the food bowl.
Logistics partner
The "125,000 Meals – Happiness Starts in the Bowl!" campaign is made possible with the kind support of our logistics partner, the NOSTA Group.
Lucky Jim® stands for:
Well-thought-out recipes, honest ingredients, and food that adapts to your dog.
Every variety is a hit.
Paws up!
